[{"id":387600006,"handle":"frames","updated_at":"2021-04-07T18:22:53+02:00","published_at":"2019-10-16T08:43:49+02:00","sort_order":"price-desc","template_suffix":"","published_scope":"web","title":"De Rosa","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"grve-slogan-title grve-align-center grve-h2\"\u003e\u003cspan style=\"color: #f41919;\"\u003eSINCE 1953\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"grve-leader-text\"\u003eOUR\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"red\"\u003eBIKES\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eARE DAUGHTERS OF\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"red\"\u003eTECHNOLOGY\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003eAND\u003cspan class=\"red\"\u003e\u003cspan\u003e \u003c\/span\u003eHEART\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e, NOT DAUGHTERS OF CAD.\u003c\/p\u003e\n\u003cp class=\"grve-leader-text\"\u003e\u003cimg src=\"https:\/\/www.derosa.it\/wp-content\/uploads\/2018\/04\/cuore_de_rosa.png\"\u003e\u003c\/p\u003e\n\u003cp class=\"grve-leader-text\"\u003e All De Rosa frames are custom made at point of order.\u003c\/p\u003e\n\u003cp class=\"grve-leader-text\"\u003ePrices listed are for frames only (unless otherwise stated) - please contact us to quote you on a complete bike.\u003c\/p\u003e\n\u003cp class=\"grve-leader-text\"\u003eDe Rosa is not a buy off the shelf bike - we prefer to custom build your bike to ensure you are getting the best experience.\u003c\/p\u003e","image":{"created_at":"2018-09-06T10:33:10+02:00","alt":"","width":1622,"height":890,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0677\/8073\/collections\/10151174_279489518880356_432384516_n.jpg?v=1571210082"}},{"id":137475129429,"handle":"all","title":"Products","updated_at":"2021-06-11T16:20:13+02:00","body_html":null,"published_at":"2019-09-18T13:26:27+02:00","sort_order":"alpha-asc","template_suffix":null,"disjunctive":false,"rules":[{"column":"type","relation":"not_equals","condition":"mw_hidden_cart_fee"},{"column":"type","relation":"not_equals","condition":"Product Fee"},{"column":"type","relation":"not_equals","condition":"mw_product_option"},{"column":"type","relation":"not_equals","condition":"mw_motivator_product"},{"column":"type","relation":"not_equals","condition":"mw_product_option_cloned"},{"column":"type","relation":"not_contains","condition":"zakeke-design"}],"published_scope":"web"}]
We like to joke, saying that every day we dress up a bit like explorers. Let’s observe how our cyclists ride, let’s listen to what they tell us over the years and then, an idea presents itself!
Inspiration comes from the heart, intuition from consistent research and attention to innovation.
This was the wellspring that, in 1997, caused our R&D department to begin working with and shaping aluminum.
There was a need for lightness, light as air was the phrase that inspired us.
That intuition is renewed: have you seen the Kermesse?
